Take-aways of the seminar: To discuss strategies to build valuable Intellectual Property.
Session 1 :- Deriving value from your IP
1. Performing IP audits at regular intervals.
2. Process of carrying out an IP audit in the Indian scenario.
3. Making decisions with respect to IP utilisation.
4. Reviewing licensing opportunities.
Session 2 :- Trademark and Branding strategy
1. Value of trademark & branding.
2. International branding challenges.
3. Trademark protection and branding strategy.
4. Comparative advertising and branding.
Session 3 :- Assessing IP risks in launching products and FTO analysis.
1. Analysing risk levels.
2. Performing FTO analysis.
3. Devising a risk mitigation strategy.
4. Comparative advertising and branding.
Speaker Profiles

Dr. Kalyan C Kankanala is the Chief IP Counsel at Brain League. He specializes in helping companies extract and derive optimal value from their intellectual assets. During his illustrious career as an IP professional, Dr. Kalyan has worked closely with technology driven companies on IP Protection, Strategic IP Analysis, IP Audits, Management of IP, Alliances and Licensing.
Since the inception of Brain League, Dr. Kalyan has played a pivotal role in defining new standards for IP services in India. Challenging the established perceptions and norms and redefining the way IP is practiced, Dr. Kalyan has developed novel processes and robust mechanisms for excavating IP, performing IP Audits, building and managing IP portfolios, IP licensing and commercialization and many other IP activities to specifically suit the Indian market. In addition to working with established companies, Dr. Kalyan's also devotes his time and energy to help start ups, educational institutes and incubators leverage returns from IP.
Dr. Kalyan firmly believes that quality research and education plays a key role in providing services with high standards. In furtherance of his belief, he performs extensive research on various aspects of IP and organizes educational programs on a regular basis. Dr. Kalyan has many national and international publications to his credit, which have been cited in research papers across the globe. His books entitled, Genetic Patent Law and Strategy, Asian Patent Law' and Indian Patent Law and Practice have received international acclaim and recognition from professionals in the field.
Dr. Kalyan is extremely passionate about teaching and offers courses on Intellectual Property as a visiting faculty at National Law School of India University, Bangalore and guest faculty at IIM, Bangalore. Apart from these he also spearheads some full-fledged IP initiatives such as Intellecture, the leading IP Training group for corporates, Open online IP Courses, IP convergence, the first online IP newsletter in India and SiNApSE blog, a leading IP resource. These initiatives have received overwhelming response from corporate professionals and students and are playing an important role in spreading IP knowledge and awareness in India.
Dr. Kalyan is an alumnus of Franklin Pierce Law Center, NH, USA and National Law School of India University, Bangalore. He is also a registered patent and trade mark agent.

Mr. Nishant Kewalramani heads the IP Consulting and Strategy Division at Brain League. He holds a Masters degree in Intellectual Property Rights, Commerce & Technology from Franklin Pierce, USA. He is a B.Sc. LLB (Honors) graduate from National Law University, Jodhpur. He is a registered patent and trademark agent.
During his career he has worked on a variety of Intellectual Property issues ranging from filings to strategic management of Intellectual Property. He has immense experience in Intellectual Property Portfolio Management and therefore has dealt with IP filing in various countries including the likes of USA, India and European Union.
As the head of the Consulting and Strategy Division at Brain League he has been a part of various corporate training programs. He also holds advanced certifications in Electronic Commerce and Intellectual Property from World Intellectual Property Organization.

Mr. Vikram Pratap Singh Thakur heads the Biosciences division at Brain League, Vikram leads a team of seven experts having Doctorate and Masters degrees in various fields such as chemistry, pharmacology and biotechnology. Vikram provides consultation services on various aspects of IP to Health Care, Biotech and Pharma companies. He works with some of the leading corporate groups on various issues relating to patents.
Vikram has experience of providing Patent Searching and Drafting, Infringement and FTO Analysis, Landscape analysis and Patent expiry services in health care, biotech and pharma domains. He has also been working closely with several companies on launching of Generic Products in multiple jurisdictions.
Vikram also worked with several companies on various Open Source license analysis and integration strategies and has research interest in the integration of Open Source concepts to Biotech and Pharma industry. He served as the Editor of IP Convergence (an IP Newsletter) and is also a guest faculty at NALSAR, Hyderabad.
Vikram has a Masters in Intellectual Property Rights from National Law University, Jodhpur and degrees in Bioinformatics and Biotechnology. He is a registered patent and trade mark agent.